We’re story tellers, trail builders and skills coaches, but most of all live to have fun on bikes.
Our mission: aid in the growth of the sport by acting as a resource for riders both new and experienced.
While much of our focus is on gear that enhances our riding experiences and lifestyle, we have a renewed focus on becoming a definitive online resource for pump tracks, information on trail building, bike repair and developing bike handling skills. A number of our contributors are certified and experienced mountain bike instructors, and we believe industry has a responsibility to growing the sport by encouraging newcomers and building capacity. (as opposed to fixating on the latest trend)
We believe in leading by example and feel it is important to be an ambassador of the sport. Regardless of our location, we have consistently have been active with our local bike advocacy groups, whether it’s acting as ride leaders and helping build community, or by leading trail projects. We have experience as pro trail builders and are currently involved in helping build our local bike parks in partnership with our local club and the parks department.
The site initially began as a creative side project documenting and revolving around life on two wheels, with an emphasis on culture and gear. Based in Portland, Oregon, we can be found up and down the west coast, searching out the newest trail system or epic destinations.
Jason Van Horn
Photographer / Editor / Creative Director / MTB Skills Coach / MTB Trails Advocate
Known for his unending desire to play on anything with two wheels and a handlebar, Jason has been writing about riding bikes since 2004, and talking about bikes to anyone that would listen for years before that. (When you work at a bike shop folks tend to listen.)
His cycling photography has been featured in Bike Magazine, Mountain Bike Action, Dirt Rag, Bicycling, Decline Magazine, Enduro MTB Magazine, Momentum Magazine, and Wend.com to name a few. He’s been a bike mechanic, a professional trail builder and is an experienced Bicycle Skills Coach certified by the Professional Mountain Bike Skills Instructor Association (PMBIA). He currently coaches for www.Bikeskills.com and at the Lumberyard Bike Park in Portland, Oregon.
Although he considers himself an all-around rider, Jason has an ample quiver of bikes that include trail and enduro bikes, XC bike, dirt jumper, road bike and a commuter. While he owns a car, its primary function is for transport to single track destinations and the next adventure.
Editor / Social Media & Marketing Outreach
Visit Inga’s Blog
Inga loves mountain biking; so much that she felt inclined to give back to the sport that makes her so happy. First working for the International Mountain Bicycling Association as part of the Trail Care Crew Program with her partner Jason Van Horn, she had the opportunity to travel and experience trails all over the U.S. and Canada. After IMBA, she returned to a more conventional existence continuing to give back to her favorite sport, working with the Bicycle Trails Council of the East Bay as their Membership Director and ride leader for the monthly women’s Ride Like a Girl rides, the San Francisco Urban Riders as their Community Manager and the Bay Area LUNA Chix Mountain Bike Team organizing women’s monthly rides and clinics.
She is on her fifth year working with Bikeskills.com as their Marketing Manager and Instructor. She has also spent the last 8 years contributing to Bermstyle.com as an editor and doing PR and Marketing. She currently resides in Portland, Oregon working as the Marketing Coordinator/Community Liason for Western Bikeworks/Velotech, Inc.
She loves (and owns) bikes of all genres, but is most excited to hit the trail. You can find her pedaling just about anywhere in Portland, and on her time off can be found riding at Sandy Ridge, Post Canyon or exploring a new trail.
Inga is currently available for private mountain bike clinics, modeling or talent gigs. If you are interested in working with her, please do not hesitate to get into contact.
Test Rider/ Site Dev
Adam spent years as a site manager for a popular Mountain Bike Forum and website, but now works as a WordPress Developer for HyperArts in Oakland.
This site occasionally uses affiliate links. Purchases made through these links result in a portion of your total purchase given to Bermstyle as part of a revenue share. Most of those funds go to hosting fees, gas money, camera and computer equipment. Anything left goes towards paying down credit card bills. You know how that goes…
Gear Reviews: Items discussed on the site are generally acquired in one of three ways:
- Products purchased at retail
- Products purchased directly from the manufacturer
- Products provided as samples from the manufacturer
We tend to focus on products we’re psyched on for the most part, but truth be told, there is some lame stuff out there. Some of it is so bad we have to write about it, though we find it’s better to build bridges than burn them. Occasionally we’ll contact a manufacturer directly and offer feedback and constructive criticism. Either way, we make a major effort to keep it real and call it like it is, for better or worse.