Bermstyle is an online journal documenting a lifestyle that revolves around life on two wheels, with an emphasis on the culture and gear. Based in the San Francisco Bay Area, with roots in Portland and Southern Oregon, we love riding bikes, whether it’s on road trips to sample sweet trails, or simply to the store or work. Our quiver includes bikes of all genres, though our true passion is experiencing new twisty trails with sweet jumps.
Bermstyle was born on the workbenches of Oregon bike shops over beer soaked discussions of what worked and what did not. Formerly known as Ih8bikes.com/www.ihatebikes.net, we’ve grown beyond our humble dirt bag bike shop roots. From $20 cut-off Dickies to the latest Schoeller fabrics, our tastes have evolved, but although we have champagne tastes, an obsession with gear can be rough on the budget. Like you, we’re always on the hunt for a great product at a great price with the intention of sharing our finds.
This site occasionally uses affiliate links. Purchases made through these links result in a portion of your total purchase given to Bermstyle as part of a revenue share. We really should do it more often, because bike stuff ain’t cheap!
Gear Reviews: Items discussed on the site a generally acquired in one of three ways:
- Products purchased at retail
- Products purchased directly from the manufacturer
- Products provided as samples from the manufacturer
We tend to focus on products we’re psyched on for the most part, but truth be told, there is some lame stuff out there. Some of it is so bad we have to write about it. Occasionally we’ll contact a manufacturer directly and offer feedback and possibly constructive criticism. Either way, we make a major effort to keep it real and call it like it is, for better or worse.
Jason Van Horn
Photographer / Editor / Designer / MTB Skills Coach / MTB Trails Advocate
Known for his unending desire to play on anything with two wheels and a handlebar, Jason has been writing about riding bikes since 2004, and talking about bikes to anyone that would listen for years before that. Interestingly enough when you work at a bike shop folks tend to listen.
His cycling photography has been featured in Bike Magazine, Mountain Bike Action, Dirt Rag, Bicycling, Decline Magazine, Momentum Magazine, and Wend.com to name a few. He’s been a bike mechanic, a professional trail builder and a Bicycle Skills Coach. He currently works for the San Francisco based clothing phenomenon known as Betabrand as the photography editor and consults with product development for the Bike to Work line. He also coaches Mountain Biking for www.Bikeskills.com.
Although he considers himself an all around rider, Jason has an ample quiver of bikes that include trail and enduro bikes, a DH bike, fixed gear, XC bike, dirt jumper, road bike, hybrid and BMX bike. While he owns a car, its primary function is to get him to the next single track destination, preferring bikes as transportation during the week. He currently serves on the board of the SF Urban Riders, a group dedicated to bringing a bike park and off road riding opportunities to San Francisco, and is a Trails Consultant for the Bicycle Trails Council of the East Bay.
He thinks 29ers are pretty good for XC and go very fast, is pretty psyched on 650b, and is wondering how long it’ll take for 26″ to be the it wheelsize again.
Editor / Marketing Outreach
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I love mountain biking. So much that I felt inclined to give back to the sport that makes me so happy. First working for the International Mountain Bicycling Association as part of the Trail Care Crew Program with Jason Van Horn, I had the opportunity to travel and experience trails all over. After IMBA, I returned to a more conventional existence where I continue to donate a good deal of my free time. I currently hold a pro-bono role with the Bicycle Trails Council of the East Bay as their Membership Director and am also a ride leader for the monthly Ride Like a Girl rides. I am on my second year racing and volunteering on the Bay Area LUNA Chix Team and work with Bikeskills.com as their NorCal Marketing Coordinator and Assistant Coach.
I love riding bikes of all kinds with a full quiver to choose from including: a commuter bike, road bike, bmx bike, hard tail and full suspension mountain bike. You can find me pedaling just about anywhere in the bay area. I particularly love Downieville, Northstar, Mount Ashland, and just about anything in Santa Cruz, but I tend to daydream most about my next visit to Whistler, BC.
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