Bermstyle is an online journal documenting and revolving around life on two wheels, with an emphasis on culture and gear. Based in the San Francisco Bay Area, we maintain roots in Portland and Southern Oregon, and live to ride bikes. Whether it’s on frequent road trips to sample new trails, or around town, our quiver includes bikes of all genres, though our true passion is experiencing new twisty trails with frequent opportunities for hang time.
Bermstyle was born on the workbenches of Oregon bike shops over beer soaked discussions of what worked and what did not. Formerly known as Ih8bikes.com/www.ihatebikes.net, we’ve grown beyond our humble dirt bag bike shop roots. From $20 cut-off Dickies to the latest Schoeller fabrics, our tastes have evolved, but recognize obsession with gear can be rough on the budget. Like you, we’re always on the hunt for a great product at a great price with the intention of sharing our finds.
This site occasionally uses affiliate links. Purchases made through these links result in a portion of your total purchase given to Bermstyle as part of a revenue share. Most of that money goes to our hosting fees, and whatever is left goes towards paying down credit card bills. You know how that goes…
Gear Reviews: Items discussed on the site are generally acquired in one of three ways:
- Products purchased at retail
- Products purchased directly from the manufacturer
- Products provided as samples from the manufacturer
We tend to focus on products we’re psyched on for the most part, but truth be told, there is some lame stuff out there. Some of it is so bad we have to write about it. Occasionally we’ll contact a manufacturer directly and offer feedback and possibly constructive criticism. Either way, we make a major effort to keep it real and call it like it is, for better or worse.
Jason Van Horn
Photographer / Editor / Creative Director / MTB Skills Coach / MTB Trails Advocate
Known for his unending desire to play on anything with two wheels and a handlebar, Jason has been writing about riding bikes since 2004, and talking about bikes to anyone that would listen for years before that. Interestingly enough when you work at a bike shop folks tend to listen.
His cycling photography has been featured in Bike Magazine, Mountain Bike Action, Dirt Rag, Bicycling, Decline Magazine, Enduro MTB Magazine, Momentum Magazine, and Wend.com to name a few. He’s been a bike mechanic, a professional trail builder and a Bicycle Skills Coach. He currently works for the San Francisco based clothing phenomenon known as Betabrand as the photography editor and consults with product development for the Bike to Work line. He also coaches Mountain Biking for www.Bikeskills.com.
Although he considers himself an all around rider, Jason has an ample quiver of bikes that include trail and enduro bikes, a DH bike, fixed gear, XC bike, dirt jumper, road bike, hybrid and BMX bike. While he owns a car, its primary function is to get him to the next single track destination, preferring bikes as transportation during the week.
Editor / Social Media & Marketing Outreach
Visit Inga’s Blog
Inga loves mountain biking; so much that she felt inclined to give back to the sport that makes her so happy. First working for the International Mountain Bicycling Association as part of the Trail Care Crew Program with her partner Jason Van Horn, she had the opportunity to travel and experience trails all over the U.S. and Canada. After IMBA, she returned to a more conventional existence though she continues to give back to her favorite sport, holding a pro-bono role with the Bicycle Trails Council of the East Bay as their Membership Director and ride leader for the monthly women’s Ride Like a Girl rides.
She is on her fifth year working with Bikeskills.com as their Marketing Manager and Instructor. She has also spent the last 8 years contributing to Bermstyle.com as an editor and doing PR and Marketing. She is currently the Marketing Coordinator for Western Bikeworks/Velotech, Inc.
She loves (and owns) bikes of all genres, but is most excited to hit the trail. You can find her pedaling just about anywhere in Portland, and on her time off can be found riding at Sandy Ridge, Post Canyon or exploring a new trail.
Inga is currently available for private mountain bike clinics, modeling or talent gigs. If you are interested in working with her, please do not hesitate to get into contact.