Formerly known as Ih8bikes.com/www.ihatebikes.net, Bermstyle is an online journal documenting a lifestyle that revolves around life on two wheels, and the culture around it.
Currently based in the San Francisco Bay Area, we’re decidedly west coast, with roots in Portland and Southern Oregon. We love riding bikes, whether it’s on sweet trails, or simply to the store on a beer run.
Our interests revolve around well designed gear, whether it’s bikes, accessories or apparel, and correctly believe that the correct number of bikes to own is N+1. Our quiver has grown that include bikes of all kinds, though our truest passion lies in the dirt, and back it up with sweat equity to in local trails advocacy. Trail Karma is real.
Jason Van Horn
Photographer / Editor / Designer / MTB Skills Coach / MTB Trails Advocate
Known for his unending desire to play on anything with two wheels and a handlebar, Jason has been writing about riding bikes since 2004, and talking about bikes for years before that. His photography has been featured in Bike Magazine, Mountain Bike Action, Dirt Rag, Bicycling, Decline Magazine, Momentum Magazine, and Wend.com. He’s been a bike mechanic, a professional trail builder and a Bicycle Skills Coach. He currently works for the San Francisco based clothing phenomenon known as Betabrand as the photography editor and consults with product development for the Bike to Work line. He also coaches Mountain Biking for www.Bikeskills.com.
Although he considers himself an all around rider, Jason has an ample quiver of bikes that include trail and enduro bikes, a DH bike, fixed gear, XC bike, road bike, hybrid and BMX bike. While he owns a car, its primary function is to get him to the next single track destination, preferring bikes as transportation during the week. He currently serves on the board of the SF Urban Riders, a group dedicated to bringing a bike park and off road riding opportunities to San Francisco, and is the Trails Consultant for the Bicycle Trails Council of the East Bay.
Editor / Marketing Outreach
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I love mountain biking. So much that I felt inclined to give back to the sport that makes me so happy. First working for the International Mountain Bicycling Association as part of the Trail Care Crew Program with Jason Van Horn, I had the opportunity to travel and experience trails all over. After IMBA, I returned to a more conventional existence where I continue to donate a good deal of my free time. I currently hold a pro-bono role with the Bicycle Trails Council of the East Bay as their Membership Director and am also a ride leader for the monthly Ride Like a Girl rides. I am on my second year racing and volunteering on the Bay Area LUNA Chix Team and work with Bikeskills.com as their NorCal Marketing Coordinator and Assistant Coach.
I love riding bikes of all kinds with a full quiver to choose from including: a commuter bike, road bike, bmx bike, hard tail and full suspension mountain bike. You can find me pedaling just about anywhere in the bay area. I particularly love Downieville, Northstar, Mount Ashland, and just about anything in Santa Cruz, but I tend to daydream most about my next visit to Whistler, BC.
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