Just because we live for weekend adventures doesn’t mean one can’t dress for it daily and look still look good. Any regular bike commuter knows to always be on your toes; so why wear clothing that hinders movement, or lets you perform at less than your best?
Betabrand’s line of Bike to Work clothing is based on this philosophy. Designed for a life integrated with bikes, the pants are cut for riding, with gussets at the crotch and an ample amount of stretch for comfort and mobility. Office appropriate shirts are cut using fabrics with the same polyester content as cycling jerseys. There’s even a softshell jacket that looks good enough to be paired with a tie, or dressed down with a tee. The bike pieces all feature reflective accents that can be hidden away during the day for a casual look that doesn’t scream “bike-guy”.
And now, for full disclosure: my day job is as a full time photographer for Betabrand, where as the resident bike geek I’ve been consulting on the bike collection. The bike jeans are one of the first products I had my hands on, and they came out pretty badass. The latest iteration of the jeans just dropped on the site with two new colors and features just about everything you could ask for in a pair of jeans: elastane and polyester content in the denim (for black and indigo, olive and khaki don’t feature the poly) for stretch and faster wicking, a cycling cut that’s lower in the front and higher in the back, a seamless crotch gusset, integrated u-lock holster in the waist band and carabiner loops for keys.
- Black Bike to Work Britches Cycling Jeans — $108
- Charcoal Bike to Work Shirt — $108
- Bike to Work Softshell Jacket — $250 (paired here with Indigo Bike to Work Britches)
- Paired with DZR Cove SPD Compatible Sneaker — $105
I’ve been wearing a pair everyday since I got mine. They’re more expensive than a pair of jeans at Target, but they’re made here in San Francisco in limited edition batches, and your money stays local. Plus, you’ll wear them all the time so you will definitely get your money’s worth. I’ve worn them on road rides, bike parties, riding moto, dirt jumping, even shuttling DH bikes and they’re still going strong.
For the next week or so you can pick up a pair for 20% off any in stock product (not just limited to the Bike to Work Collection) and get free shipping to boot. Just use the code “bermstyle20” when you check out. (code expires November 14th)
This post has been brought you by Betabrand. Home to web hits like Disco Hoodies, Cordarounds, Bike to Work Pants, Dress Pant Sweat Pants and many, many more. Head over to Betabrand.com to check out the Bike to Work collection, as well as other great stuff.